The editorial fallacy is the belief that all of a publisher’s strategic problems can be solved by pursuing and publishing the finest books and articles. (From The Editorial Fallacy)

This is a belief that seems to be pervasive among large sections of the publishing industry. It’s also a very mistaken belief. The problem isn’t just with the idea that the only thing a publisher needs to do to succeed is publish good books (which is patently untrue) but also with the basic premise.

Namely, what is a good book?

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