What are self-publishing’s biggest pain points?

I’ve found that the more time you spend in a problem area the more you realise how many of your preconceptions were mistaken.

So, instead of just assuming I know what the pain points of self-publishing are based on my own experience, I figure the best thing to do is to simply ask people.

In general, publishers face two separate problem areas:

  1. Making the book as good as possible. This means making the text as good as possible (writing and editing) and making the product as good as possible (typesetting and design).
  2. Finding a paying readership for the book. (Selling, marketing, PR, events, etc..)

I’m pretty sure most problems self-publishers face fall into those same areas but I also suspect that their specifics and details are going to be unique to self-publishing.

And by self-publishing I basically mean any publisher with only one or two employees and who publishes only ebooks.

So, what are self-publishing’s biggest pain points? I’d really appreciate any answers, either in the comments below, twitter or, if you want, in email. (My email is baldur.bjarnason@gmail.com for those who prefer not to contribute in public.)

Continue reading

Intellectual terrain

Books today are for sharing, not reading

Literature is the art of writing something that will be read twice; journalism what will be read once. Cyril Connolly, Enemies of Promise

I’ve been reading Cyril Connelly’s Enemies of Promise. It is wonderful, brilliant, and meandering; analytical where complexity requires it to analyse; spiritual where the soul needs to be fed; and optimistic just when your spirit is about to break.

It also manages to make you think about what you’re doing and where you’re coming from.

Which is humbling.

Despite the wide ground it covers — style, autobiography, grammar — it maintains a steady focus on the subject of promise, what it means to be a promising writer and how it either pans out or doesn’t.

It’s meandering in the same way that a hiker meanders. Like Connelly, the hiker has a destination and they aren’t diverging from their path, but the terrain they are covering simply doesn’t lend itself to direct routes. You can’t run a marathon or sprint without a road or a track. Uneven terrain requires a wandering path.

Modern writing, the chatter that fills websites, newspapers, and short ebooks, doesn’t account for terrain. They are mental sprints — short bursts along a paved road where everything uneven and unnatural has been removed, cut away, or flattened. The longer books might qualify as marathons, but they still only track along the ready-made roads of pre-fabricated ideology and and cookie-cutter abstract arguments.

Continue reading